When is this going to stop?

The Bleacher Report has reported that Chad “Ochocinco” (I use quotes only because I hate to acknowledge that a grown man went through the legal process to change his last name just so announcers and jersey’s had to use the Spanish version of 8-5) is going to legally change his name AGAIN. This time he isn’t just crossing the boarder for inspiration.

The new last name will be Hachi Go, or 85 in Japanese.

A friend of mine commented that it might actually be a smart move. He’s a US athlete-celebrity who will be one of the only people promoting the Japanese, even if it’s just a number in their language, and could reach a pool of millions of potential jersey purchasers.

Though I think this is completely ridiculous, I am kind of looking forward to the first Japanese NFL broadcast where it’s a bunch of indistinguishable words then “… Hachi Gooooooooooooooo!”. That would make me laugh.